Eternity Lifestyles

Creating trends, raising the bar and blazing trails since 1998, Eternity Lifestyles has come a long way.

We’ve been proud pioneers of luxury, premium fashion and sports eyewear in India. We created an entirely new segment in the sports market when we introduced Oakley to the country for the first time. We’ve previously been associated with the world’s largest eyewear companies like Luxottica and Marcolin, and managed brands such as Bvlgari, Chanel, and Mont Blanc. Currently, we work with some amazing high luxury brands such as Cartier, Chrome Hearts, DITA and exclusive partnership with Kering Eyewear for brands like Alexander McQeen, Bottega Veneta and Saint Laurent.

We also have Opium Eyewear – our house brand that is super youthful, colorful high energy and high fashion.

At Eternity Lifestyles, we’ve created our own holistic space in this industry with the best brands in high-end luxury; premium, fashion and the fast fashion segments.You can learn more andbrowse through our brand portfolio for more details. One thing we can certainly ensure – you will never run out of style.

Our Directors

Close

Deepak Panchamia

Deepak Panchamia - A Business Graduate with a degree in Law, he chose to carry the baton for his family’s business and legacy. His expertise and experience of 30 years in this industry has enabled Eternity Lifestyles toemerge as one of the leading eyewear companies. He heads multiple departments: logistics, operations, administration, accounts and finance.
Close

Kiran Sheth

Kiran Sheth –is a visionary, with a revolutionary approach toward his work. Leveraging his extensive experience of over 30 years in the eyewear industry, he has built a resilient organization that adapts to myriad environments and products. Kiran handles the entire distribution and purchasing aspect of the luxury business.
Close

Ronak Sheth

Ronak Sheth - graduated with an MBA in Finance. With his 15+ years of industry experience, Ronak is largely responsible for the launch of Oakley and several other eyewear brands in India. He manages modern retail of all fashion brands and also handles the procurement & concept design of OPIUM Eyewear.
  • 450People across
    the country
  • 30+Years
    Experience
  • 200+Department
    Stores
  • 23States
  • 94Cities Across
    India
  • 1000+Retailers

OPIUM IS NOT JUST EYEWEAR. IT IS OUR WAY OF TELLING OUR STORIES, OUR HIDDEN PERSONALITIES AND OUR QUIRKY EDGES TO THE WORLD, IN JUST A GLANCE. WE ARE FOR THE YOUNG AND THE RESTLESS, THE ONES WHO ESCAPE THE BOX AND RE-WRITE THEMSELVES IN NEW, VIBRANT AND FLUID LINES EVERYDAY.

OPIUM It's How you look at it.

Contact Us

Eternity Lifestyles Pvt. Ltd.

129, Champaklal Udyog Bhavan,
105 Sion East,
Mumbai, 400022
India

Phone : +91 22 4340 2222
Email : info@eternitylifestyles.com

Work with us

If you're looking to work in the eyewear industry, we would love to hear from you. Write in to us at career@eternitylifestyles.com

Follow us

© 2016 EternityLifestyles.com – All Right Reserved.